Blog Image

I didn't choose this lifestyle. It chose me.


Welcome to my blog. Instruct is the design agency of graphic designer John Owens, based in Central Manchester.

My main work site can be found here:



Like Posted on Mon, March 01, 2010 12:10:02

Elevens are a new range of T-Shirts celebrating hypothetical all-time best XI’s of various football clubs. Conceived as a cult alternative to the replica strip, the shirts are printed on heavy cotton Gildan shirts in London, UK. Their design owes a debt of inspiration to Experimental Jetset’s T–Shirtism , and to the fan forums and pundits who regularly debate their respective clubs all-time, dream line-ups.

Designed by London based designer James Greenfield and available here

A new global visual language

Like Posted on Thu, February 18, 2010 18:46:47

This has done the social media/blog rounds over the last few days but thought worth posting up here. I’ve always admired the BBC for it’s digital output and over the last few years I think they have really upped the ante with the way they deliver information.

Having iPlayer on my Wii is all well and good but making sure the user experience is intelligently designed is paramount and this new update by the BBC shows lots of promise.

Working with Neville Brody’s Research Studios they are developing ‘A new global visual language’ which sounds a bit pomp but then looking at how transparent the BBC are being and the initial visuals it looks like they are onto a winner:

BBC article

Christmas by Colour

Like Posted on Sun, December 06, 2009 16:53:38



Last year and at the start of this Blog I posted this on my submission for Christmas by Colour which made the final poster. This year they have gone a step further and created these great cards based on user submitted colours. I had to buy some for this year but not sure if everyone will get the design joke, more specifically my mum asking me why she has a card saying ‘Yellow Snow’ on it!

Cards are available here

Christmas by Colour

Put together by Raw Studio


Like Posted on Mon, November 30, 2009 22:10:00

Decode 2

Decode 1

The V&A has commissioned Karsten Schmidt to design a digital identity for the Decode exhibition using open source code. Karsten has worked previously on similar identity projects with Universal Everything and this project relies on users creating and uploading versions of Karsten’s original code either the brainbusting way or using a specially designed UI which can be downloaded for Pc or Mac.

More details:

V&A Website

Rising Stars – Karsten Schmidt

Garden of Unearthly Delights

Like Posted on Sun, October 11, 2009 12:10:54

Whilst in Tokyo I had the opportunity of visiting the first solo exhibition from Timothy Saccenti named : Garden of Unearthly Delights. Having been a fan of of his work with Flying Lotus & Audi it was worth trekking through the 90+ heat to find it, secretly tucked away around affluent shopping area of Aoyama.

Once inside the soaring heat and sun was quickly forgotten as your faced with super slick/crisp work ranging from photography to sound and vision. The exhibition promotional flyers/poster are designed by Build and I managed to purchase one of Timothy’s catalogues again designed by Build. The exhibition runs until November 9th and I have uploaded some pictures from the exhibition which can be found:

On my Flickr page

And for more information check Timothy’s website

Promotion/flyer design by Build


Like Posted on Sun, September 13, 2009 21:13:20

By far the funniest blog I’ve read for a long time, read the diary of Dave Knockles – Client Supremo! A really funny insight into the clients point of view with work

and campaign and of course being taken out by the ‘Agency Boys for Beerz’

Brilliant stuff I AM THE CLIENT BLOG

MJ Pantone

Like Posted on Tue, July 14, 2009 12:17:07

Taken from EDHV and found on FFF


Like Posted on Sun, July 12, 2009 23:45:53

Nice icon set to accompany Helvetica, bit steep in price but there’s a few nice folder icons downloads for free on


Generation Press / Build

Like Posted on Fri, July 03, 2009 13:44:54

A nice way to kick off your new website with great piece by Build and refreshing to see a printers website looking like this…

‘Lard’ by Commonwealth

Printed by Generation Press

Lard Design / Website Design / GP Identity by Build

The Dead Pirates

Like Posted on Mon, June 01, 2009 21:58:09

Brilliant piece of animation and the kind of video you would expect from a big name band with a big budget, but this is for the total opposite. 

The Dead Pirates

Taken from CR Blog

Next »